中文版|English Version

Innovation Forum of Lushan Lecture: Dr. Liu Wenjing from Tsinghua University Gives a Lecture in HUTB

2021-07-19 11:15:47

On the afternoon of July 13, Dr. Liu Wenjing from School of Economics and Management, Tsinghua University was invited to give the 5thInnovation Forum of Lushan Lecture themed by "The Impact of Character Clues on Green Marketing and Environmental Protection Consumption". The lecture was presided over by Yan Jianjun, Director of Scientific Research Administration Division, and attended by the representatives of teachers and students from School of Business Administration, Frontier Interdisciplinary School, School of Finance and School of Economy & Trade.

 


Starting with the influence of advertising language and vision on green marketing behavior, Dr. Liu Wenjing elaborated in detail on the deep psychological mechanism and cutting-edge research paradigm of "character clue" in the process of consumers' environmental protection consumption. With six experimental methods, she confirmed that consumers will have an "immersive" feeling after seeing pictures with "character clues", thus promoting their environmental protection consumption. She also introduced the research progress of her research group and the future prospect of research in this field. Finally, Dr. Liu interacted with the teachers and students on the spot and patiently answered the questions raised by the teachers and students.

 

Liu Wenjing, Associate Professor and Doctoral Supervisor, Department of Marketing, School of Economics and Management, Tsinghua University. In 2010, She received Ph.D. in marketing from the University of Toronto, Canada, with the research interests covering the consumer behavior, service marketing, consumer experience, interpersonal relationships and commodity pricing. She has published more than 20 papers in international authoritative journals such as Journal of International Marketing, Journal of Consumer Psychology, International Journal of Research in Marketing, Marketing Letters, Journal of Business Research, Journal of Economic Psychology, Frontiers in Psychology, Journal of Service Theory and Practiceand Advances in Consumer Research, and published theoretical chapters in important international works such as Handbook of Consumer Psychology, Consumer-brand Relationshipsand International Handbook of Consumer Psychology. A paper published in Journal of Marketing Sciencein 2013 has been widely cited more than 1,000 times, which is the highest citation rate since the journal was founded. She has presided over three state funds (one youth and two general projects) and one provincial and ministerial key project. She is a major participant in major projects of the National Natural Science Foundation of China, won many honors and awards related to scientific research, and was selected into the Young Talents Program of Beijing Universities. The completed youth projects and general projects of the National Natural Science Foundation of China were rated as excellent in the performance evaluation of the completed projects of the Management Science Department of the National Natural Science Foundation of China in 2017 and 2021 respectively. Her scientific research achievements have a strong influence at home and abroad, and have been reported by Harvard Business Review, Toronto Star, the largest newspaper in Canada, CCTV, New Money and other media. In 2017, She published a signed article in the commentary page of China Daily, an English newspaper with the largest circulation in China. She is currently the editorial board member of SSCI Journal of Consumer Behaviorand Journal of Contemporary Marketing Science(English). Since 2010, she has served as Academic Coordinator of Department of Marketing, School of Economics and Management, Tsinghua University and Chairman of Academic Report Committee.


更多关于: liu wenjing dr. from marketing 的新闻
Quick access
二维码 二维码
Quick Navigation