Notice on the 2nd Innovation Forum of Lushan Lecture: True Scripture of Marketing—Innovative Interpretation of the Modern Marketing Concept

2021-05-20

Subject: True Scripture of Marketing -Innovative Interpretation of the Modern Marketing Concept

Speaker: Professor Chen Zhangwang

Time: 2:30 p.m., Saturday,May 22, 2021

Location: F201, Lezhi Building (No. 3 Teaching Building)

Speaker’s Profile:

Professor Chen Zhangwang, the leader of marketing discipline in Fuzhou University, the head of the construction site of national first-class undergraduate major (marketing) and national first-class undergraduate course"Marketing", also the member of the Teaching Steering Committee of Business Administration Major in Colleges and Universities of the Ministry of Education (2013-2017, 2018-2022), presided over 4 general projects of National Social Science Fund of China, 7 key and general projects of provincial academy of social sciences, 1 major project of decision-making consultation of provincial government, wrote 4 books such as Retail Marketing: Practical Perspective, published more than 70 papers in academic journals at home and abroad, presided over 13 provincial and ministerial educational reform projects, and designed integrated marketing communication plans for more than 90 enterprises inside and outside the province;the marketing remarks werelisted in "One Word Collection of Celebrities" of Peoples Network; praised as "the first person of marketing in Fujian"; awarded the "Top Ten Most Popular Marketing Professors in China 2012" by the Pinglaoshi.Net and the "Baosteel Education Award" in 2019.