Notice on the 5th Innovation Forum of Lushan Lecture: Influence of Character Clues on Green Marketing and Environmental Protection Consumption
Subject: Influence of Character Clues on Green Marketing and Environmental Protection Consumption
Speaker: Dr Liu Wenjing
Time: 2:30 p.m., July 13, 2021
Location: 206, Technology Building
Dr. Liu Wenjing, Associate Professor and Doctoral Supervisorin theDepartment of Marketing, School of Economics and Management, Tsinghua University; received her Ph.D. in Marketing from the University of Toronto, Canada in 2010; interested in consumer behavior, service marketing, consumer experience, interpersonal relationships and commodity pricing; published more than 20 papers in international authoritative journals such as Journal of International Marketing, Journal of Consumer Psychology, International Journal of Research in Marketing, Marketing Letters, Journal of Business Research, Journal of Consumer Behaviour, Journal of Economic Psychology, Frontiers in Psychology, Journal of Service Theory and Practice, Advances in Consumer Research, and published theoretical chapters in important international works such as Handbook of Consumer Psychology, Consumer-brand Relationships andInternational Handbook of Consumer Psychology; published a Chinese paper in Journal of Marketing Sciencein 2013,which has been widely cited more than 1,000 times, beingthe paper with the highest citation rate since its inception; presided over three nationalfund projects (one youth and two general projects) and one provincial and ministerial key project; a major participant in major projects of the National Natural Science Foundation of China, won many honors and awards related to scientific research, and listed in the Young Talents Program of Beijing Universities; participated inyouth projects and general projects of the National Natural Science Foundation of China which were rated as excellent in the performance evaluation of the completed projects of the Management Science Department of the National Natural Science Foundation of China in 2017 and 2021 respectively; reported by Harvard Business Review, Toronto Star, the largest newspaper in Canada, CCTV News, New Moneyand other media. The scientific research results have a strong influence at home and abroad; in 2017, published a signed articleon China Dailyeditorial, the largest English newspaper in China; served as the member of editorial board of SSCI Journal of Consumer Behaviourand Journal of Contemporary Marketing Science(English); since 2010, served as an Academic Coordinator of Marketing Department of the School of Economics and Management of Tsinghua University and the Chairman of Academic Report Committee.