[The 70th Anniversary of the Founding] High-End Academic Forum on "the Development of Commercial Culture and Literature" Was Held in Our University
2019-11-05
On November 2, the High-end Academic Forum on "the Development of Commercial Culture and Literature" jointly organized by Hunan Literary Federation and our university was held in Changsha.
This forum was one of a series of activities for the 70thanniversary of Hunan University of Technology and Business. It was sponsored by Hunan Literary Federation and our university, and organized by Hunan Literature-art Critics' Association, School of Literature and Journalism of our university and Forum on Literature. More than 80 experts and scholars from Chinese Academy of Social Sciences, Hunan Literary Federation, Hunan Literature-art Critics' Association, Literature and Art Forum, Journal of Literature and Art, Forum on Literature, Nanjing Normal University, Central South University, Hunan University, Hunan Normal University and other scientific research institutions, publishing units and universities attended.
On the forum, experts and scholars reviewed the literary phenomenon in the field of commercial culture, analyzed the connection between the development of commercial economy and the nature of literature revolution, discussed the narrative strategy, aesthetic appreciation quality, mode of transmission, and development trend of the literature in the context of commercial culture, centered on the creation feature of literature, communication means, research of aesthetic appreciation quality, studies on ancient and modern commercial literature creation and development history, comparison of Chinese and foreign commercial literatures, studies on regional commercial culture and literary narration, etc., and rationally interpreted typical commercial novels and related cultural phenomena.
Professor Xia Yisheng, the Leading Party Group Secretary, Vice Chairman, and Secretary General of Hunan Literary Federation, delivered a speech and said that, the theme of "the development of commercial culture and literature" research is closely related to the construction of advanced culture system and basic economic system in China. In a deep sense, the forum was to implement the spirit of the Fourth Plenary Session of the 19th CPC Central Committee in a down-to-earth manner, and promote the innovative transformation of Hunan culture and the prosperity of Hunan literature and art.
Professor Li Dingjun, our Vice President, took the forum as a new face of commercial literature research in Hunan. The Chinese language and literature of the university have always taken "to hold the pulse of the times, to listen to the sound of the age" as its guide to do academic researches, combines the most prominent feature of the times with literary research, and creatively places the literary in the business context to investigate. The innovative research thinking is worthy of affirmation. This high-end academic forum was the recognition of the unremitting work of the Chinese language and literature discipline of Hunan University of Technology and Business in the commercial literature research for more than ten years, and also a new starting point for its discipline construction.
Professor Yang Hong, the leader of Chinese language and literature discipline in our university, stressed that literature began to show the outline of the world situation and business state of commercial society during the commercialization of Chinese society. Under the era of market economy, the commercial literature research focused on the merchants, commercial affairs and conditions in the ancient and modern literary creation, deciphered evolution code of national commercial spirit and wealth ethics, deduced the desire and modern demands of the commercial society, justified the dialogue between literature and commerce, praised the shift of the business world to the center of literary discourse field, and responded to the social development. It was a call for strengthening cultural self-confidence and building Chinese values and spirit.
Professor Zheng Jiaming, the Dean of School of Literature and Journalism of our university, presided over the opening ceremony, extended a warm welcome to the representatives present at the meeting and sorted out the development process of Hunan business culture.
The keynote speech of the ceremony was presided over by Zhao Shuqin, the President of Research Association of Modern and Contemporary Literature of Hunan Province, the Doctoral Supervisor, and the Professor of Hunan Normal University, and Tan Guilin, the Changjiang Scholar, Doctoral Supervisor, and the Professor of Nanjing Normal University, served as the reviewer. He Shaojun, the Deputy President of Chinese Association of Contemporary Literature and the Professor of Shenyang Normal University, the Professor of Ji Shuihe, the Academic Leader of Chinese Language and Literature of Xiangtan University and the Doctoral Supervisor, Yu Sanding, the President of Hunan Literature-art Critics' Association and the Professor of Hunan Institute of Science and Technology, Qiu Shaoxiong, the Professor of Deputy Secretary of Party Committee of Hunan Institute of Science and Technology, etc. made the wonderful speech.
A Youth Forum on the commercial literature research was held at the same time.
In recent years, School of Literature and Journalism has proactively written the knowledge into the social development, answered the key topic proposed by the age and practice and pioneered the commercial literature research, has taken the lead in establishing the "Institute of Commercial Literature", held two Chinese commercial literature seminars and "Literature and Business Culture" international academic seminars, published the works and papers, and successfully declared the National Social Science Fund Project and Humanities and Social Science Project of the Ministry of Education. It was awarded Excellent Achievement Award of Hunan Social Sciences and has formed the wide influence in the whole country. Part of results take the leading position in the national research of the same field. (School of Literature and Journalism)
