Tryout and Final “Erkang Cup” Marketing Planning Competition On-campus Came to a Successful Ending
2016-09-08
On April 22, the Tryout and Final “Erkang Cup” Hunan “Internet+” University Students’ Innovation and Entrepreneurship and Marketing Planning Competition on HNUC campus was open in the Moot Court of our university. Jiang Shuguang, the director of HNUC University Students’ Innovation and Entrepreneurship Center; Kuang Yumei, the Secretary of CPC General Branch of School of Business Administration; Liu Daobo, the vice-dean of School of Business Administration; Xiao Jinsong, the Deputy Secretary of CPC General Branch of School of Business Administration; Yin Yuanyuan, the director of the Department of Marketing and other teachers attended this competition and served as the judge.
Before the competition, Jiang Shuguang and Kuang Yumei made an address to this competition and expressed the eager expectation to it. Then, all shortlisted competition teams for the final appeared on the stage in turn and displayed the detailed marketing planning scheme made for starch empty capsule product under Erkang Pharmaceutical Group. The marketing planning scheme of each team had its own characteristics and was of creativity and thought. From the perspective of various marketing strategies, product audiences, product positioning, marketing promotion scheme and others, each team made the detailed introduction of the marketing idea of the starch empty capsule as the object product of this competition. After all team members displayed the planning scheme, they moved to the on-site reply. During the reply, all judges put forward their suggestions and questions about the marketing planning scheme displayed by each team member. All team members gave the active reply with the outstanding reaction capability. They not only solved the doubt of judges, but also expounded the comprehensive characteristics of their marketing planning scheme, receiving the praise from the judges. Finally, Tang Shenghui made a summary to this competition and commented on each competition team. He highly appreciated the good performance of all team members, and put forward his opinions and expectations for these teams.
Finally, “HNUC Partners” team won the first award, “EM” team and “Saucy Tricks” team won the second award, “Happy” team, “Hello, Health” team and “People in Wind Journey” team won the third award, and “Fusion” team and “Rookie Calabash Brothers” team won the excellence award in this competition. Three teams won the first award and second award will participate in the provincial-level final on behalf of our university.
This competition not only encouraged the university students to conduct positive thinking and clever exploration, reaching the “surface” of innovation and entrepreneurship through the “point” of marketing, but also cultivated the university students’ innovation and entrepreneurship awareness, promoting HNUC students’ innovation and entrepreneurship work.
(School of Business Administration Yao Ting)
