Our School Held Hunan “Internet Plus” College Students' Innovation and Entrepreneurship and Marketing Planning Contest “Erkang Cup”

2016-09-08

On May 27th, Hunan “Internet Plus” College Students' Innovation and Entrepreneurship and Marketing Planning Contest “Erkang Cup” was held in the library multifunctional auditorium. The contest, jointly sponsored by Hunan Marketing Association, HNUC and Hunan Erkang Pharmacy Co., Ltd. was organized by School of Business Administration of HNUC.

President Chen Xiaohong, the school leader Nie Guoqing, Secretary General of Hunan Marketing Association Zhang Guihua, the president of Hunan Erkang Pharmacy Co., Ltd. Shuai Fangwen, dean of the School of Business Administration Huang Fuhua, Party Secretary Kuang Yumei attended the opening ceremony. The specially-invited teachers from major colleges and universities in Hunan Province and entrepreneurs serve as judges. In addition, Xinhua News Agency and other major media agencies also participated and reported the event.

Before the contest, Predident Chen Xiaohong made a speech, in which she introduced the history and characteristics of the school and pointed out that, in the “Internet plus” tide, holding the innovation and entrepreneurship competition had a positive effect on improving all contestants. Chen said, in this era of change with many emerging industries, we should be good at using “Internet plus” to change the business model, marketing strategy and production process, realize the combination of multi-industry and form diversified enterprises. In the speech, Chen also hoped students should seize the opportunity in the Strategy of “Innovation and Entrepreneurship”, and realize their entrepreneurial dreams under the guidance of the strategy. Finally, President Chen wished the players could display their styles and high levels, hoping to select more entrepreneurial elites and teams to serve the society and country through the contest.

The contest began after the vice president and Secretary General of Hunan Marketing Association Zhang Guihua and the president of Hunan Erkang Pharmacy Co., Ltd. Shuai Fangwen made speeches respectively.

10 teams selected from more than 10 colleges and universities in Hunan Province with more than 3000 young entrepreneurs participated in the final contest. According to the order of contest, each team went on stage one by one and completed an eight-minute PPT presentation about their detailed marketing plans on Erkang Pharmaceutical Group's starch empty capsule products. All teams had their own characteristics and were creative in elaborating their thoughts of selling starch air sacs with considerations of marketing strategies, target customers, product orientations, and target market. Our school’s team “HNUC Partners” made marketing plan on the basis of the characteristics of starch air sacs of Erkang Group through a series of activities for “mother's Day” .

The afternoon witnessed the school-enterprise forum in which the specially-invited entrepreneurs, judges and experts carried out an in-depth discussion about how to upgrade and transform in “Internet +”.

The contest sponsors conferred awards at the closing ceremony. “Ziwei Is Here” (Hunan Engineering College) won the first prize. “HNUC Partners” (HNUC) and “Ziwei” (Hunan Agricultural University) won the second prize. “WE Are One” (Hunan University of Chinese Medicine, “Traveler”(Changsha University of Science and Technology) and "Descendants of Erkang" (Changsha Commerce and Tourism College)won the third prize, “Pioneer”(Changsha Medical University) and “Combination” (Changsha University), “This Capsule Is a Bit Sweet”(Central South University of Forestry and Technology") and “Bulanke Marketing” (Central South University) won the best organization award.

It is reported that the award-winning students will also receive the internship, probation and employment opportunities provided by Erkang Pharmacy Co., Ltd which will also establish long-term, smooth channels for participants and communicate with them through the Wechat, encourage and help more students to join the team for innovation and entrepreneurship.

(Report by Yang Yang, Zhao Yingying, Yao Ting, Zhang Yiwen, photo by Fu Linyi)

Editor in charge:Chen Luming