School of Business Administration Held ”Lushan Schoolfellow · Entrepreneur Forum”
2017-01-09
On the afternoon of November 9, the 60th "Lushan Schoolfellow ?Entrepreneur Forum" organized by School of Business Administration was held at the multi-function lecture hall. The speaker was the excellent marketing specialty schoolfellow in 1996 Chen Zheng. He gained master degree of School of Marxism of Peking University, doctor of philosophy of Peking University and EMBA of Tsinghua University in succession after graduating from HNUC. Now he serves as president of Beijing Chengzhonghe Assets Management Group, president of Hunan Chengzhonghe Clothes Co., Ltd., investor of Laos Haihang Investment Management Company, deputy director general of Chinese Classics of Central south University, vice-chairman of Hunan Entrepreneur Association, vice-chairman of Hunan Association of Clothing Industry and permanent member of Junior Chamber of Commerce of Hunan Association of Industry and Commerce.
The theme of this "Lushan Schoolfellow ?Entrepreneur Forum" was "university student employment under the new normal of economy - challenge and response". Schoolfellow Chen Zheng gave detailed answers regarding university student employment under new normal of economy, etc. based on his rich experience accumulated. Firstly, he detailedly explained the question of what's marketing and made students understand real connotation and meaning of marketing. And then, he told his own entrepreneurial experience. His idea of "making a little progress every day" not only had a long-term effect on his entrepreneurship but also brought deep inspiration to students. In addition to this, he deemed that promoting your own value was the key for success. For entrepreneurship, it's a must to possess the adventurer spirit of never abandoning or giving up. The professional evaluation question - "who was I" asked by him brought about pondering by students. Meanwhile, he also applied his professional knowledge to talk about microanalysis in 2016 China's macro economy ("risk" and "opportunity"), which made everyone further know about the current macro economy and big data.
Finally, he entered the link of asking questions for interaction with students, which made the lecture atmosphere more ardent. His earnest and patient answers to questions asked by students brought rich knowledge and experience to students.
The lecture ended with warm applause from students. All students said that they had benefited a lot from the lecture. This lecture enabled students to gain further knowledge and understanding about employment challenge and response, which had positive guidance significance for students' learning, work and life in the future. (Yao Ting)
