[Morning Herald] 10 Universities Participate in University Students Marketing Planning Competition and Hunan University of Commerce Wins the First-place Prize
2018-09-28
“We have launched “colorful” Chahar Salt Housekeeper APP and designed different packages and salt contents for different users.” We believe that supermarket is universal, therefore, we will carry out little reporter and scientific life carnival activity, such as, make 6g donation, collection ant energy after buying salt, get the free shopping bags after buying Chahar salt and enjoy the new package with facial expression and new version……
The 9th “Chahar Cup” University Students Marketing Planning Competition was held in Hunan University of Commerce in the morning of May 19. 12 teams which came from 10 universities (including Central South University of Forestry and Technology, Hunan University of Technology, Changsha University and so on) were attracted to participate in this activity. On the scene, teams in the final showed their special prowess around the following topic, namely, how to push the product of Geermu Salinization Group to the new market.
During the final, 12 teams gave the great presentation for product introduction, market analysis, marketing strategy, brand construction, promotion mode and anticipated goals in PPT site presentation, animated video display, judge questions and other links, what’s more, they won applause from time to time, meanwhile, the players had the clearer marketing thought, accurate product positioning, and definite development direction after experts asked questions and made comments, as a result, all participating students benefits a lot from this activity.
Cui Jinyi, the responsible person of Geermu Salinization (Group) Co., Ltd. said that it, as the sponsor of marketing planning competition would pay more attention to the feasibility, completeness and accurate positioning of planning case, moreover, the participating teams were requested to put it into practice, namely do it by themselves and combine theory with practice, in such case, the teamwork ability and cooperative spirits of student teams could be tested, in addition, the foregoing company also valued the actual “achievements” of their theoretical creative projects. The demonstration in the final is a good expression. Cui Jinyi who graduated from Hunan University of Commerce said with all sorts of feelings, “I cherish the memory of studying in Hunan University of Commerce and feel that these brother-sister-school students are trying to prove themselves, just like me in the past.”
According to Yin Yuanyuan, the Secretary General of Hunan Institute of Marketing, the marketing, as a kind of typical applied discipline, paid special attention to the high combination between theory and practice. During the actual teaching of universities, the experimental software system development and application lagged far behind social practice. In addition, the major teaching of universities had a certain gap with enterprise practice in the aspect of university-enterprise cooperation, therefore, the practical case accordingly played an important role in classroom, such as, he opened “channel management”, “marketing training” and other courses in teaching.
After fierce competition, “Feed a Bag of Salt to Myself” Team which came from Hunan University of Commerce won the first prize and other six participating teams (such as, “GU” Team of Changsha University got the great prize.
Zhou Wenhui, a professor of College of Business of Central South University concluded that “salt reform” opening market motivated the creative vitality and employment opportunity. Thanks to this marketing planning competition, it is good for providing a professional marketing teaching platform which combined theory with practice for university students, offering means to explore the new marketing talent cultivation under the combination between university and enterprise, as well as enhancing the university students’ learning ability, innovative ability, practical ability, social adaptability and new opportunity seizing ability in new platform and new industry.
Correspondent: Wang Jiaojiao, Zhang Jie Journalist: Li Kefu
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