[Rednet] 10 Institutes of Higher Learning Showed Up in Marketing Planning Competition
2016-06-20
This morning, the 7th Marketing Planning Competition of Innovation and Entrepreneurship of Hunan School Students Under the Background of Internet Plus, co-organized by Hunan Market Society, Hunan University of Commerce and Hunan Erkang Pharmaceutical Co., Ltd, was launched in Changsha.
What made the difference is the activity initially invites vocational colleges to compete with undergraduate universities. The participants are expected to be 3,000 in numbers.
The highlight of the activity comes from the model of Internet Plus. On the one hand, it can checkout students’ coordinated abilities and team spirits. On the other hand, it can transfer theoretically creative programs into final products.
Ten universities of Hunan Province were attracted to participate in the activity. The activity set up several segments, such as online voting, a question and answer session, achievement exhibition and so on. Meanwhile, it invites 15 experts to serve as judges who come from marketing field in Schools and companies.
Economists hold that marketing disciplines in colleges are supposed to transform and develop by making efforts to train and seek talents with practical ability instead of marketing employees theoretically well-cultivated but indulged in empty talk. The related statistics indicate that self-employed workers approximately amount to 2 percent among 7 million undergraduates every year. Combined with previous graduated entrepreneurs, the number of entrepreneurs is just 200,000.
“Opinions on Deepening the Reform of Innovation and Entrepreneurship Education in Colleges and Universities” printed previouly by General Office of the State Council aims at 9 revolutions, putting forward more than 30 concrete measures to establish innovation and entrepreneurship education system in institutes of higher learning which could integrate healthy classroom teaching into self-study, social practice, support and guidance as well as cultural awareness.
At the launch ceremony, a student from Hunan University of Commerce said that it was important for colleges and universities to create entrepreneurial atmosphere in order to encourage more college students to start up a business. Presently entrepreneurial atmosphere in the university is not favorable. He thought the organic combination of theory and practice of marketing could lead to college students’ innovative achievements, and they could also learn from each other through the competition.
“The assembly horn for innovation and entrepreneurship has been blown. The time has just arrived and the trend is unavoidable as the wind is blowing hard” dean of the School of Business Administration in Hunan University of Commerce, Huang Fuhua said in his speech and expressed his hope of an upsurge of entrepreneurial innovation in the colleges and universities, looking forward to a group of thoughtful, creative works or projects in this competition.
“The road to entrepreneurship is challenging and hard, but also there also exist opportunities and responsibilities”, president from Hunan Erkang Pharmaceutical Co., Ltd, Shuai Fangwen always considers entrepreneurship this way. In his business, from research to production, from operation to management, the consciousness of independent innovation and the passion for revitalization of the national medicines are everywhere. Under his leadership, Hunan Erkang Pharmaceutical Co., Ltd has become a listed company with a market capitalization of ￥30 billion, and has become a domestic pillar industry with various and complete pharmaceutical excipients .
In 2013, Erkang Pharmaceutical Co., Ltd researched and developed plant starch empty capsule in Hunan, making the cassava starch capsule an effective alternative to the gelatin capsule, which not only change the safety situation of domestic capsules but is also a subversion inside the industry, drawing worldwide attention to Chinese pharmaceutical manufacturing.
Erkang Pharmaceutical Co., Ltd has always attached great importance to college students' entrepreneurship. This activity is to promote college students' innovative and entrepreneurial spirit, to discover "creative talent" in colleges and universities, and even to hatch directly excellent projects with investment from angel investors to help student entrepreneurs realize their dreams. In addition, the enterprises also hope the university-enterprise cooperation mode could encourage more students to join the creative team.
The competition is divided into three stages of preliminaries and semi-finals, and finals. It will last for two months and the finals will be held at the end of May. The competition set the first, second and third and individual prizes, and the highest prize winner can be awarded with ￥10,000.
