Advance Notice The 6th Forum of Lushan Alumnus and Entrepreneurs of Hunan University of Commerce

2015-09-18

Topic: Driving Force of Art Behind Creative Ideas

Lecturer: Xiong Chao, Group Creative Director of Shanghai Aomei

Time: 7 p.m. on April 14th, 2015

Place: Multi-Functional Lecture Hall of the Office Building on Lingnan Campus

Organizer: School of Art Design

Introduction of the Lecturer: Xiong Chao, born in Liuyang, Changsha, in 1973, the outstanding alumnus of School of Art Design in 1998, is the Group Creative Director of Shanghai Aomei. Mr. Xiong has 16-year international 4A advertizing experience and he was the Group Creative Director of Shanghai Leo Burnett, the senior Creative Director of Shanghai DDB, the Creative Director of Shanghai LOWE, and the Artistic Director of Beijing Saatchi & Saatchi Shengshichangcheng successively. He also worked for many famous international brand, such as GM Buick, Toyota, . Volkswagen, Unilever, Dove, GQ male  magazine, Lufthansa, IKEA, Tsingtao Brewery, Pepsi, Coca-Cola, Yahoo, McDonald’s, Simens, Nikon, and Philps.

Mr. Xiong is one of those creative people who have got the most medals and was in the second place in the list of top creative directors in Asian-Pacific region. Among more than three hundred prizes and awards, the most impressive prizes include the following ones: the Golden Lion Award and the Silver Lion Award of design in the Cannes Creative Festival in France, the Bronze Lion Award of film which is the very difficult to obtain and he was nominated eighteen times, two Silver Pencils of American “One Show” and seven nomination prizes, three Bronze Pencils of English D & AD Design Awards, three American CLIO Creole silver statue awards, fifteen AdFest Asia-Pacific Advertising awards, American Andy golden award, the grand prize of Green Award given by British Museum, UN Public welfare award, one golden, five silvers and three bronzes prizes in New York Advertizing Festival, five golden prizes, three silver prizes and two bronze prizes in Singapore SPIKES Asian Creation Festival, bronze prize in London Advertising Festival, Award Australian two silvers and one bronze, New York ADC silver prize, one silver and two bronze prizes in South Korea Busan Advertising Festival, four “Best of Best” prizes in the GDC design Biennale Exhibition, the grand prize in Longxi, the grand prize of Chinese “Four A”, the grand prize of Chinese element, the golden prize in Chinese Design Exhibition, the grand prize of MAA Global Marketing Award and EFFIE gold award.

Although Xiong Chao mainly focuses on Advertising Creativity, he is experiments and exploration of cross-border in many different fields, such as architecture, environment, products, Plane, device, behavior, video, and technology. He is the first crossover artist who introduced the contemporary art into the field of advertising creative design and he exerted influence on the society. In 1999, he His work the “Pumpkin Pavilion” and the “Tree children's playground” created for the Shunde Ecological Park in Guangdong were regarded the representative of the crossover Architectural Environmental Design. The Olympic cheer Integrated activities “I Like China to Win” designed for McDonald's created a national transmission boom, — more than 27,000,000 people clicked them and 1,200,000 registered and participated into them, which was rated as one of the “Global Top Ten Best Virus Advertisements”, and set a new World Guinness Record in front of the Beijing Bird's Nest, —a cheering squad of one thousand people. On September 22nd, 2009, he created “Green Walking” for China environmental protection foundation, in which he expressed environmental protection by using his behavioral art. This activity not only got support from the Mayor of Shanghai and tens of thousands of people who took part in it, which was widely spread and approved on such social media as Weibo, Facebook，Twitter and the like. This activity was rated as No. Ten of the Graphic Poster which received the most prizes in the world. His Installation Artwork “Isolated Keyboard” was broadcasted in CCTV and was very popular among millions of audience, and it was also exhibited in Duolun Museum of Contemporary, Zendai Museum of Art, Guan Shanyue Art Museum, Huamei Museum, and so on, which was awarded the fifth of the world's most awarded design by The Big Won. The combination work of creative arts and technology “Mind Art”created by Xiong Xi in 2014 for the leading color brand Winsor&Newton was so famous that he was interviewed by many magazines and TV programs, including Wired, The Huffington Post, Creators Project and Discovery Channel, and so on.